Our Story

Our designers noted that the sporting apparel from other large labels were lacking in comfort. While they were stylish, they were often flawed in terms of performance and comfort. Driven and motivated to close this gap in our fitness community, our creators wanted to give the latest technology and innovative solutions to the fitness community, without compromising style and affordability.

From The Beginning

Initially starting out as a small project to improve the effectiveness of workouts through innovative technology, Urban Fitspo has come a long way to where it is now, being a renowned international brand known for her effective, affordable and innovative clothing.

Our family of fitness enthusiasts grew stronger day by day over the past 3 years, as did our movement! From the initial launch of a single store, we have now come to have several outlets worldwide and ventures into countries far from our origins! 

Committed to providing you with the best and most effective gear, we are sure that you and your Fitspo brethren will love our current line up of apparel designed to enhance your workout! Spread the love, let others know about our cause and give them the chance to enhance their workouts!

A New Experience of Flavor

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.


Our motivation: To improve the fitness journeys of everyone. 

Our clothes and equipment are created with your fitness experience in mind. We want the absolute best for you! 

We firmly believe that as our lifestyles progress with the aid of technology, our fitness lifestyles must progress too. Committed to the cause of continuously improving the workout experience of our fitspo family, we are dedicated to bringing about the most innovative solutions to solve the woes which may arise along your fitness journey. We are here to help. We are here with you.